We continue our Strong Conversations Lessons Learned series with an episode with Frank Cicero, COO of 84 Lumber, who reflects on a 42-year career that began with handwritten tickets and grew into leading one of the largest players in the building industry. From mentors who shaped his leadership to lessons in humility, work ethic, and technology, Frank shares what it means to grow with a company while always keeping customers and associates at the center. Key Takeaways: • Why long-term success comes from listening to customers and associates • The influence of mentors and the importance of learning at every stage • How the building industry has shifted from generalists to specialists—and what’s next with technology • The leadership values that stand out: hard work, humility, and treating people with dignity