We revisit some episodes from our Live from the Simpson Strong-Tie booth at IBS 2025 in Las Vegas. This episode dives into the dynamic world of builder partnerships with Madison Saab, VP of National Accounts at A Better Blind. In a high-energy conversation with host Sam Marcoux, Madison shares: - How a career path in engineering led to blinds and builders - What it means to bring tech-savvy strategy to a traditional product - The importance of turnkey readiness and builder incentives - Key lessons in leadership, mentorship, and navigating industry change - Why the building industry keeps people coming back—and staying for life Insightful, funny, and full of actionable ideas for anyone in building and design.