This is one of our favorite episodes from our Live from the Simpson Strong-Tie booth at IBS 2025 in Las Vegas season. In this episode, we sit down with Tim Uhler, the powerhouse framer behind "Awesome Framers," to talk shop at the 2025 International Builders’ Show. Known for his mix of technical know-how, on-site humor, and authentic content, Tim shares how a simple Instagram joke turned into a full-fledged construction media platform. Highlights include: How Tim unintentionally became a social media standout in the trades The unexpected power of building education through short-form video Why connecting with real people at shows like IBS matters Behind-the-scenes stories of fake magic, real friendships, and builder wisdom